The new Vivo X300 series has officially arrived, and it’s making waves across the smartphone world by pushing the boundaries of mobile photography and system integration. With Zeiss-tuned 200 MP imaging systems, the powerful MediaTek Dimensity 9500 chipset, and seamless cross-device connectivity, Vivo is signaling that its next flagship will compete at the very top.
In this post, we take you through the key features, strengths, and potential challenges of the X300 lineup — and what it means moving forward in the flagship race.
The Vision: Imaging as Differentiator
Vivo’s core pitch with the X300 series revolves around mobile photography innovation. The company leans hard into its partnership with Zeiss, unveiling a 200 MP “Zeiss” imaging system as its flagship talking point.
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On the Pro model, Vivo pairs a Sony LYT-828 1/1.28″ main sensor (co-developed with Zeiss) with a 200 MP APO super-telephoto lens (1/1.4″) that supports 4× lossless optical zoom and CIPA 5.5-level stabilization.
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The standard X300 holds its own with a 200 MP Zeiss main camera boasting CIPA 4.5-level stabilization. It emphasizes a “one photo, multiple crops” feature and AI-assisted short video creation.
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Both models include a 50 MP ultra-wide lens and a 50 MP front (selfie) camera tuned to Zeiss’ natural color science.
Vivo also enhances imaging with dual-chip architecture: the flagship-level MediaTek Dimensity 9500 handles general processing, while the in-house V3+ imaging NPU drives the camera pipeline. On the Pro, an additional VS1 imaging chip gives even more computational muscle.
In benchmarks, the Pro model crosses the 4.1 million point mark on AnTuTu under ambient conditions.
Performance, Display & Battery
Under the Hood
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The Dimensity 9500, built on a 3 nm process, is the heart of both X300 phones. Vivo claims it delivers flagship-level performance with energy efficiency. Memory and storage options go up to 16 GB RAM + 1 TB storage, running on UFS 4.x and LPDDR5X.
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The OS is OriginOS 6, based on Android 16. Notably, this version supports cross-device ecosystem integration, bridging Vivo phones with iPhones, iPads, Macs, Apple Watches, and AirPods (with some region/ID constraints).
Display & Design
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The standard X300 features a more compact 6.31″ LTPO AMOLED display, while the X300 Pro ups the size to 6.78″.
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Both support adaptive refresh (1–120 Hz), 2160 Hz PWM dimming, full-brightness DC dimming, and eye-care modes with low minimum brightness. On build and form factor, they remain slim (~7.95 mm) with premium materials and water/dust resistance (IP68/69).
Battery & Charging
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The X300 uses a 6,040 mAh battery, while the Pro steps up to 6,510 mAh.
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Charging is fast: 90W wired + 40W wireless, with reverse charging support.
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Vivo claims these batteries perform on par with larger capacity units through software and hardware optimizations.
Camera Features & Real-World Potential
Video & Stabilization
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The Pro model supports 4K @ 120fps recording with Dolby Vision HDR across focal lengths.
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Gimbal-grade stabilization (±1.5° range) and dual-channel EIS enhance video smoothness in motion.
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For photographers, the Photographer Edition variant includes a lens grip, long lens accessory, and filters bundled (in limited numbers).
Imaging Edge
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Vivo’s camera software offers features like Style Portrait, Natural Portrait modes, Adaptive Zoom Flash, “Native Lighting” toggle, and quick-access Street Photography mode (via double-press of volume).
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The concept of capturing a single photo and deriving multiple crops or story snippets is also emphasized, pointing to a shift toward computational flexibility over fixed framing.
Pricing, Availability & Strategy
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In China, pricing begins at ¥4,399 (~USD 620) for the base X300 (12 GB + 256 GB). The X300 Pro starts at ¥5,299 (~USD 745).
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Higher-tier variants (16 GB / 512 GB / 1 TB, or the Photographer Edition) are also offered.
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The official sale date in China is October 17, 2025. Global rollout is expected in November 2025.
Vivo’s strategy is clear: rather than chasing every incremental spec sheet boost, it’s staking a claim in imaging leadership while bridging the chasm between Android and Apple ecosystems. If cross-platform integration succeeds, it could give Vivo an edge in markets where users own devices across both domains.
Strengths & Challenges
Strengths:
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Truly flagship-level imaging system with Zeiss partnership
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Powerful Dimensity 9500 + dual imaging chip architecture
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Cross-device interoperability (especially Apple ecosystem)
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Strong battery & fast charging support
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Sleek, modern design with durable build
Potential Challenges:
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Camera innovations are only as good as real-world consistency (lighting, processing, color)
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Cross-device features may require region-specific Apple ID constraints or limitations
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Competition from Samsung, Apple, and other Chinese brands pushing imaging (e.g. multi-lens systems)
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Global pricing, support, and after-sales will test Vivo’s brand strength outside China
Conclusion
The Vivo X300 series is bold. It leans heavily into what differentiates a smartphone today: imaging capability and ecosystem synergy. By combining Zeiss-tuned 200 MP optics, computational power, and cross-platform harmony, Vivo is challenging incumbents to match more than specs. Real-world camera quality, software maturity, and global support will matter, but if the execution is strong, the X300 series could reshape expectations for photography-first flagships.
